Curbstone Events
A content system that runs 100+ track events a year across Europe.
- Client: Curbstone Events
- Sector: Track days and motorsport experiences
- Location: Spa-Francorchamps and across Europe
- Year: 2026
Services
- Brand and content strategy
- Media team bible
- Content system
- Event film
Results
- 100+ events a year covered by one content system
- 4 business lines on one brand story
- 3 countries running it: Germany, Belgium and France
The brief
Curbstone runs more than 100 track events a year across Belgium, France, Germany and Italy. Four business lines. Different teams, different photographers, different standards.
The content was there. The direction wasn't. Every event told its own story, and none of it added up to one brand.
Our approach
It started at Spa. We showed up, filmed the paddock and showed the team what their brand could feel like. That film opened the door to the real work: building the direction behind it.
- A strategy session with the marketing team to define the story, the audience and what every piece of content has to do for the business.
- One brand sentence and three content pillars: performance on track, human reactions in the paddock and the technical story behind the scenes.
- A Media Team Bible: the creative standard every photographer, filmmaker and editor works to, at every event.
- A repeatable one page event brief, so any team can plan coverage fast and deliver the same quality.
- A live workshop to train the team on the system, followed by an implementation review.
The outcome
Curbstone's design lead built the system into their own workflow. Their team now runs new projects on it in Germany, Belgium and France, without needing us in the room. That was the goal: a standard that scales with the business, not a dependency on one filmmaker.
The Spa film went out as a joint Curbstone x Milestone release.
Delivered
- Strategy session
- Media Team Bible
- Content Strategy System
- Event brief template
- Team workshop and implementation review
- Spa-Francorchamps event film
From the first day at Spa and the strategy session to the Media Bible and the Content Strategy System, working with Haris allowed us to have a clearer brand story and a structure we can use every day. Seeing it work in Germany, Belgium and France was the proof. Today our team can run new projects on the system we built together.
Moritz Schühle, Marketing Manager, Curbstone Events
Credits
- Strategy and creative direction: Haris Begic