Pearl Rally
One rally weekend, turned into the film that sells the next one.
- Client: Pearl x Carbon Network
- Sector: Rally event
- Year: 2026
Services
- Creative direction
- Production
- Event film
- Edit
The brief
A rally lives for one weekend. Then the cars go home and the energy is gone.
Pearl and Carbon Network needed that weekend to keep working: on social, in the mailing to their community, in selling next year's spots and in showing partner Louwman Exclusive the visibility they signed up for.
Our approach
We covered the rally as a story, not a timeline. The cars, the people behind the wheel and the moments between the stages that make someone want to be there next year.
- Story first: the start, the roadbook, the drive, the stops and the people, cut into one arc.
- Partner visibility: planned into the coverage, so Louwman Exclusive shows up naturally instead of as a logo slide.
- One film, several jobs: social recap, mailing hero and sales tool for next year's edition.
The outcome
One main film now does four jobs: the event recap on social, the centerpiece of the mailing, the pitch for next year's spots and proof of visibility for Louwman Exclusive.
Delivered
- Main event film
- Stills
Credits
- Direction, camera, edit: Haris Begic
More work
- Porsche 911 Turbo S: A car story for Quote Magazine that makes the audience feel the car, not just read about it.
- Alfa Romeo Spider: Making a classic feel timeless and fast.